International crypto payment solution provider UTRUST has joined hands with the largest Portuguese football club, Benfica, to allow fans to pay for match tickets and official merchandise using cryptocurrency.
Cryptocurrencies have made it possible for people to pay and transact faster, secure and more economical than ever. The ability to simply send coins and tokens from an electronic wallet to others’ from the comfort of a few clicks is the reason why these digital currencies are so popular. Yet, even with all of the benefits cryptos provide, there are hindrances, especially for ecommerce merchants.
With thousands of cryptocurrencies active today, supporting even a fraction of them can be a practical issue. A dedicated payment gateway for accepting cryptocurrencies can be difficult to set up due to lack of necessary skills. Merchants and ecommerce stores still need to liquidate their digital assets and using crypto exchanges can be slow.
UTRUST and Benfica Partnership
Benfica is the largest Portuguese football club with a massive number of wins and records. It is the most decorated football team in Europe and they are the longest undefeated champions in their country’s Premier League (Primeira Liga). With a fan base of 14,000,000 supporters worldwide, including more than 200,000 within Portugal, the club enjoys a fanbase from all over the world who not only watch their matches, but eagerly collect merchandise from their official website.
Partnering with UTRUST, Benfica opens its doors to USD 200,000,000,000+ crypto economy, allowing its fans to get their hands on tickets and official products using their digital tokens and coins. CEO of S.L. Benfica, Domingos Soares de Oliveira was happy that the club had stepped into the digital frontier that is the cryptocurrency realm:
“This is an exciting day in the history of S.L. Benfica as we announce our decision to accept cryptocurrency payments. Our benfiquistas make Benfica the unique and special club it is and we recognise that many of our supporters are now digital users first so we want to be ahead of the curve when it comes to adopting novel technologies and giving our supporters the best online experience. We are very excited about the possibilities that this partnership with UTRUST presents in the evolution of our e-commerce strategy and we look forward to accepting our first cryptocurrency payment.”